Marketing Portfolio

As a content marketer, I created and oversaw high-impact content across digital and print channels, including marketing collateral, blogs, videos, and social media campaigns. By leveraging analytics and SEO insights, I optimized content to build thought leadership, increase brand awareness, and support omnichannel strategies. I led content teams to deliver projects on time and within budget.

Vallen Distribution offers specialty services including safety expertise to help industrial and manufacturing business stay compliant and keep their workforce safe. I authored this blog and coordinated the design of the infographic.

Vallen achieves cost savings for its customers by focusing on the Total Cost of Ownership (TCO) in the indirect materials supply chain. I authored this blog and worked with our design team to create an infographic that was shared by the business development team with prospective clients.

Vallen's Metalworking Solutions are a specialty service, and the team expressed that there was a knowledge gap surrounding chemical and fluid management within the metalworking space. I authored this blog to bridge that gap.

Vallen's acquisition of Wesco Integrated Supply brought the Process Center model of service to Vallen. This blog explains how the model is creating efficiency and streamlined processes across multiple locations.

Husqvarna's Professional Business Unit sought to reach golf course superintendents about autonomous mowing. I wrote all the copy and briefed designers to create this leave-behind.

Vallen, a privately held company, sought to issue an annual report highlighting Environmental, Social and Governance-related initiatives and wins. I worked with internal SMEs to identify stories, wrote all copy and designed the document.

Fill your trailer with Husqvarna!
I oversaw the video production and shoot for this campaign to highlight our complete suite of solutions for commercial landscapers. Additional content for this campaign can be found here: ​Commercial Landscaping Equipment & Tools

Husqvarna introduces the industry's first dielectric battery-powered pole saw.
The 525iDEPS MADSAW™, Husqvarna's NEW battery powered pole saw, is the industry's first and only dielectric battery-powered pole tested to meet OSHA standards 1910.269. I oversaw this shoot including additional testimonials. Additional content for this campaign can be found here:​ 525iDEPS MADSAW